Brand identity
LOAS
Brand Identity
The gray color represents AI Square’s functional and precise nature, while a strategic touch of ‘LOAS Orange’ highlights the "Square" itself.
A dark blue color (mid-to-low saturation, mid-to-low lightness) is also incorporated to maximize the high-tech and progressive image, completing the AI Square color system.
We used straight, extending lines instead of rounded curves in the “AI” to convey a progressive and advanced image.
The square shape-a direct reference to the “Square” in AI Square-is applied to embody a robust and substantial image.
Progressive, High-tech, Robust
Clear Space Guidelines
Maintain the minimum clear space around the logo for optimal readability and visibility. It is recommended to secure as much clear space as possible.
Clear Space Guidelines
Maintain the minimum clear space around the logo for optimal readability and visibility. It is recommended to secure as much clear space as possible.
Signature
The signature system, combining AI Square's lettermark with the brand name, is meticulously designed for harmony. It’s strictly forbidden to arbitrarily create or construct or alter combinations other than those prescribed; the signature must always be used in its original form.
상하조합
좌우조합
Color system
R - 100 / G - 99 / B - 99
C - 60 / M - 52 / Y - 52 / K - 22
HEX - 0054ff
Gray
Dark Gray
R - 74 / G - 74 / B - 73
C - 65 / M - 59 / Y - 58 / K - 39
HEX - 4a4a49
R - 238 / G - 118 / B - 35
C - 3 / M - 66 / Y - 99 / K - 0
HEX - 0054ff
LOAS Orange
Blue
R - 0 / G - 84 / B - 255
C - 83 / M - 67 / Y - 0 / K - 0
HEX - 0054ff
ARQOS 블루 100%
ARQOS 그린 100%
ARQOS 그린 0%
Signature
The signature system, combining AI Square's lettermark with the brand name, is meticulously designed for harmony. It’s strictly forbidden to arbitrarily create or construct or alter combinations other than those prescribed; the signature must always be used in its original form.
심볼
레터마크
좌우조합
Signature
The signature system, combining AI Square's lettermark with the brand name, is meticulously designed for harmony. It’s strictly forbidden to arbitrarily create or construct or alter combinations other than those prescribed; the signature must always be used in its original form.
심볼
스크린
12 px
인쇄물
8 mm
레터마크
스크린
15 px
인쇄물
5 mm
상하조합
스크린
40 px
인쇄물
15 mm
좌우조합
스크린
12 px
인쇄물
6 mm
The gray color represents AI Square’s functional and precise nature, while a strategic touch of ‘LOAS Orange’ highlights the "Square" itself.
A dark blue color (mid-to-low saturation, mid-to-low lightness) is also incorporated to maximize the high-tech and progressive image, completing the AI Square color system.
We used straight, extending lines instead of rounded curves in the “AI” to convey a progressive and advanced image.
The square shape-a direct reference to the “Square” in AI Square-is applied to embody a robust and substantial image.
