Brand identity
LOAS
Brand Identity
The gray color represents AI Square’s functional and precise nature, while a strategic touch of ‘LOAS Orange’ highlights the "Square" itself.
A dark blue color (mid-to-low saturation, mid-to-low lightness) is also incorporated to maximize the high-tech and progressive image, completing the AI Square color system.
We used straight, extending lines instead of rounded curves in the “AI” to convey a progressive and advanced image.
The square shape-a direct reference to the “Square” in AI Square-is applied to embody a robust and substantial image.
Progressive, High-tech, Robust
Lettermark
Acoustic Inspector × Artificial Intelligence = AI² (AI Square)
Signature
The signature system, combining AI Square's lettermark with the brand name, is meticulously designed for harmony. It’s strictly forbidden to arbitrarily create or construct or alter combinations other than those prescribed; the signature must always be used in its original form.
Vertical Combination
English Combination
Korean Combination
Color System
Gray
R - 100 / G - 99 / B - 99
C - 60 / M - 52 / Y - 52 / K - 22
HEX - 646363
*point color information
LOAS Orange
R - 238 / G - 118 / B - 35
C - 3 / M - 66 / Y - 99 / K - 0
HEX - EE7623
Dark Blue
R - 0 / G - 31 / B - 96
C - 100 / M - 92 / Y - 31 / K - 31
HEX - 001f60
