브랜드 아이덴티티│LOAS Inc.│(주)로아스

Brand identity

LOAS
Brand identity

Gray is used as a color to represent AI Square's functional and precise image, while the 'LOAS Orange' color is used to emphasize the square,

with medium saturation and medium brightness to maximize the high-tech and progressive image.

The dark blue color of was also used to complete AI Square's color system.

The AI alphabet was expressed as a progressive and advanced image by using straight lines that extend rather than round curves,

and a solid and heavy image was reflected by applying the square as an ambiguous expression using a homonym for square.

Progressive, High-tech, Robust

Monogram Lettermark

Acoustic Inspector × Artificial Intelligence =AI²(AI Square)

Signature

The signature system refers to a combination of AI Square's monogram lettermark and brand name, and is carefully adjusted considering the harmony between each element. Therefore, arbitrary composition and production other than the specified combination is prohibited, and the principle is to use it in its original form.

Top and bottom combination

English Combination

Korean Combination

Color system

Gray

R - 100 / G - 99 / B - 99
C - 60 / M - 52 / Y - 52 / K - 22

HEX-646363

* Point color information

LOAS Orange

R - 238 / G - 118 / B - 35
C - 3 / M - 66 / Y - 99 / K - 0

HEX-EE7623

Dark Blue

R - 0 / G - 31 / B - 96
C - 100 / M - 92 / Y - 31 / K - 31

HEX-001f60

Space specifications

Setting the space surrounding the primary is a minimum margin setting standard to maintain optimal readability and attention.
The specified margin is the minimum margin standard and it is recommended to secure as much margin as possible.

Intuitive, Clear, Neat

The sound camera was intuitively expressed with the camera shutter symbol and a wave-shaped symbol through which sound spreads,

and the text SoundCam was created to fit within the shutter symbol to symbolize the sound camera more clearly and neatly.

The high-saturation, high-brightness 'LOAS Orange' color, which is a dynamic free image given by sound and frequency in color, and the low-saturation, medium-low-brightness gray and dark gray colors that represent a solid and precise image of the product were used as the basics, and high-tech The blue color of the image was used as an option to complete the SoundCam's color system.

Emblem

Acoustic Imaging + Camera = SoundCam

Signature

The signature system refers to a combination of the SoundCam symbol mark and the brand name, and is carefully adjusted considering the harmony between each element. Therefore, arbitrarily configuring and manufacturing other than the specified combination is prohibited, and the principle is to use it in its original form.

Basic